Friday, March 30, 2012

Miami South Florida Luxury Waterfront Condominiums


Pordes Residential Team Delivers South Florida Luxury Waterfront Condominium Sales Success -- Again; Tally Includes 39 Condos for Over $20 Million at ONE Bal Harbour

Aventura, FL - The luxury condominium real estate sales and marketing team at Pordes Residential Sales and Marketing has helped revitalize South Florida's waterfront residential scene.

Living The Miami Beach Lifestyle

From Canyon Ranch Living Miami Beach to Terra Beachside to Fontainebleau III and Peninsula II, its sales and marketing successes have amounted to hundreds of millions of dollars in unit sales and remarkable exit plans for investors.

Nowhere is this more evident than at ONE Bal Harbour -- the landmark condo-hotel where Pordes participated in a joint venture in January 2011. Within 15 months, Pordes sold 39 units at near-record per-square-foot prices, resulting in over $20 million in sales. Today, only three units remain.

One Bal Harbour Luxury Condominiums

"ONE Bal Harbour is like many of the luxury condominiums and condo hotels we've handled in the past. We've surveyed the market, devised a plan and executed it to perfection," said founder / CEO Mark Pordes, who pioneered his sales and marketing process in Aventura more than 20 years ago. "At ONE, our marketing attracted all-cash buyers who paid prices upward of $850 per square foot for whole-floor units. That was remarkable -- and unheard of 15 months ago."

Miami Beach and South Florida Waterfront Condominiums

Like ONE Bal Harbour, Pordes also handles onsite sales and marketing for Canyon Ranch Living Miami Beach. It previously did the same in Miami Beach for Terra Beachside and the Fontainebleau, among other properties.


A promotional juggernaut, Pordes' success has resulted in news coverage across South Florida and key feeder markets, including the Northeast and throughout the Americas. The company's most compelling story: How the Pordes team consistently repositions struggling properties beset by stalled sales or market stigma into sales successes.

More Amenities Than many Boca Raton Estate Homes

"Whether it's a premium property or the most challenging, distressed holdings where investors, lenders or developers are searching for an exit strategy, we approach every engagement with the same roadmap," said VP Michael Internoscia. "It's not about decreasing prices to fuel a liquidation. It's about strategically repositioning the asset and executing a marketing plan. We execute our sales and marketing vision to merchandize each unique asset, promote it to its fullest potential in key markets, maximize value and deliver the most return for the developers and value to the new purchasers."

Boca Raton Homes and Miami Beach Real Estate

ABOUT PORDES RESIDENTIAL SALES & MARKETING: Pordes Residential Sales & Marketing is South Florida's leading luxury, oceanfront residential real estate marketing firm working with lenders and investors to reposition assets in the condominium and condo-hotel markets. The firm's most recent projects include Canyon Ranch Living Miami Beach, ONE Bal Harbour, Peninsula II, Marina Grand and Terra Beachside. Pordes Residential also has brokered South Florida's largest bulk sales, including Nobe Bay in Miami Beach, Trump Hollywood and 2700 North Ocean in Palm Beach County. The company's time-tested strategy injects new life into projects and has proven to deliver a lucrative exit for investors


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